Build Traffic Through Good Site Design
September 27, 1999
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Pssst! Hey, Web-mate! Want more traffic for your Web site?
Everybody knows about submitting to search engines and
directories, creating reciprocal links and banner swaps,
building mailing lists, and all that stuff, but here's
something you may not have thought of. In fact, it may be
the most important traffic-building technique of all. This
miracle tool is called Site Design.
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Too many Web site owners concentrate on ways to drive visitors
to the site, without giving enough thought to what happens
when they get there. The way your site is designed and laid
out has a huge impact on the amount of traffic you can
build and maintain. In this article, we'll explain how to
design a site to maximize traffic. Regardless of whether your
site is selling products, content or advertising, and whether
it's old or new, an hour spent improving your navigational
scheme can be far more productive than an hour spent spamming
the search engines.
One thing that people tend to forget is that driving people
to the site is a means, not an end. The end goal is either to
get them to buy something, or to show them ads. It does little
good to bring people to your site if most of them just take a
peek at the home page and split.
Contents:
Sensible Navigation
Navigation and the Search Engines
Maximize Traffic with Internal Links
Conclusion
Sensible Navigation
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