Conclusion
November 29, 1999
If you pursue each of the traffic-building strategies
described above, you should have enough work to keep you and
a couple of grunts busy for years. And this still does not
exhaust the list of things you can do to promote your site.
Two
URLier
WDVL articles should also be useful. The way your
site is designed and laid out has a lot to do with your
traffic levels, especially when it comes to encouraging people
to stay longer on your site, and to visit again. See
"Build Traffic Through Good Site Design" . Also, if you're
serious about maximizing your traffic, you need to keep the
server logs that record your traffic statistics, and use log
analysis software to process the information.
See
"There's gold in them there log files!".
The most important traffic-building secret of all is simple:
offer a good product. Make sure your site is packed with
useful content, and update it often. Money spent on updating
your site more frequently may actually pay off better
than money spent on marketing. If you're selling a product,
make sure your site presents all the information that
customers need. If you're selling ads, make sure your site
offers good content that people can't easily find elsewhere.
Make sure your site is well-organized, make sure it loads
quickly, and please make sure everything works. The best
marketing in the world can't help you if your site is buggy,
badly organized, or outdated.
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