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Writing for the Web

July 5, 1999

The Web has spawned a tidal wave of writing, and many who never thought of themselves as writers before are sharpening up the old cyberpencils for fun and profit. Writing for the Web is not the same as writing for print, however, and there are a few concepts that it's good to keep in mind in order to get the most out of the medium. Here are some guidelines for writing articles, tutorials, white or green papers and other ruminations for online magazines, corporate and educational Web sites, and other online content.

The Web is the greatest boon to the writer since the fountain pen. In a sense, the Web has made writers of all of us, as written communication via email has become the norm, and many a post in a discussion group imparts more valuable information than many an official "article." People who never thought of themselves as writers are finding that publishing articles about their field of expertise can be professionally rewarding and even profitable.

Here are some guidelines for writing articles, tutorials, white or green papers and other ruminations for online magazines, corporate and educational Web sites, and other online content. We'll cover proper style, linking etiquette, and the various ways in which writing for the Web differs from writing for print publication.

Contents:

Cut it down and open it up
Keep your readers informed
Nicer prose, or more page views?
Links aplenty!

Cut it down and open it up


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