Choosing Keywords
November 9, 1998
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The keywords you choose for your website has a large impact on how
your site will perform in search engines. This article outlines some
strategies to help you choose your keywords, where to place them in
your site, and a few things you should avoid.
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Sometimes, in designing and marketing your site, you need to peer
into a crystal ball. Inside that crystal ball, one of the most
important things you need to see is what magic words will bring
in hordes of people. Your site needs to be
found.
After all,
traffic is the lifeblood of any website - if no one comes, you have
no one to educate or entertain, or no business.
Wise choices of
keywords and the judicious use of them has a
direct impact on your site's ranking in the search engines.
The better your site ranks, the more likely you will be to have
people visiting. There are other ways to gather traffic, but you can
not ignore the major search engines. They index your site in various
ways, but your choice of keywords will have an impact in all of them,
even those that do not use
Meta tags
for keywords and descriptions.
Contents:
Finding the Perfect Keywords
Some Tips
Using your Keywords
Practices to Avoid
Buying Keywords
Choosing Keywords
Choosing Keywords: Finding the Perfect Keywords
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