A couple of search engines are stepping in to help your keywords
perform more effectively by allowing website owners to purchase
keywords on the respective search engines.
Goto.com
offers website owners the ability to purchase keywords in a
competitive open auction, for use in their search engine.
Payment is based on click throughs.
Now in use at the Alta Vista Search Engine,
Real Names offers
keywords for sale. Website owners purchase a keyword and when
someone searches for that word on the Alta Vista search engine,
the first link presented is a link to the relevant site. This
can be best used by companies with well branded trademarks or
slogans, Real Names says it will not permit generic or broad
search terms to be included.
Keywords are just one of the many aspects to be taken into
consideration when developing a website. They can act as magnets
if your crystal ball works!
