How to create an online magazine
Creating an online magazine requires following a series of coordinated steps that can help you develop a professional finished product. An electronic magazine differs from a blog or website in that it delivers articles on a similar topic using a coordinated layout, similar to a print magazine. How to create an online magazine is a practical, rather than creative process. If you are willing to take the time to do some research, create an editorial plan and set up a publishing template, you will greatly increase your chances of success.
Create a target audience profile. If you are a nonprofit trade association, your readers will be your members. You may wish to let potential members read redacted versions of your e-zine to encourage them to join. If you are a charity, your target audience will be potential donors or members of the public you think may be interested in your cause. If you are a for-profit business, your audience will be people who will attract specific advertisers, such as mothers of young children, male golfers, teen gamers, or young Latinas.
Create an objective profile of your audience using as many demographics as possible, including age range, gender, race, marital or parental status, political affiliation or place of residence to create an online magazine .
Talk to your personal contacts who fit your desired reader demographics to solicit feedback on your concept. Ask for suggestions for content, including editorial sections and specific article ideas.
Create editorial sections for your online magazine. For example, a cooking e-zine might include sections on equipment, recipes, party ideas, and healthy eating.
To create an online magazine Create an editorial calendar for your magazine, including articles for each of the different sections you will have. Create a list of articles for your first year of publication to determine if you can sustain the magazine with content and to show potential advertisers and subscribers what the magazine will offer.
Write several articles for potential advertisers to read so they can get a feel for your editorial tone and how you will communicate to readers. Write articles for one full issue if you wish to publish a free sample for a subscription-based magazine.
Create a list of potential advertisers for your online magazine. Use your editorial calendar to get ideas for companies related to your content. For example, if you will publish a gardening online magazine, add companies to your potential advertiser list that make lawn tillers, sprinklers, fertilizer, weed control, and other products and services related to gardening.
Talk to potential advertisers to float your idea and get feedback to learn if they are interested in your concept. Ask for advice on editorial sections and reader demographics they would like to see. Ask advertisers if they would advertise in an e-zine like yours and if so, what they would pay. and this is a very good way to create an online magazine and get it in a good flow …
Decide how you’ll generate revenue. Offer banner ads on pages you sell, or implement pay-per-click programs. Pay-per-click companies place ads on your site and pay you each time a visitor clicks on an ad. Using a free PPC program such as AdSense, Chitika, or AdBrite, you will add code to your page to let the program know where you want to text or image ads to appear on your page.
The way forward on how to create an e-magazine Create a sales piece, known as a media kit, for advertisers. Include your reader demographics, editorial calendar, publishing schedule, ad rates, and specific formats for delivering artwork, such as banner ads, to you.
Create a sample issue of your magazine for potential advertisers to review. Include sample ads so potential buyers can see how their ads or links would appear.
To create an online magazine Purchase or compile snail-mail and email lists of media outlets that might promote your online magazine, potential readers, and potential advertisers. Contact websites or trade associations with similar target audiences and ask if they will sell or rent their subscriber list. Contact commercial list brokers that sell targeted lists by demographic characteristics.
How to create an online magazine prior to its launch using press releases to magazines, websites, and newspapers. Buy banner ads on sites you believe your potential readers visit.
Publish your first issue, sending a blast email to your list, if you have purchased or traded for one, and announce your launch in chat rooms, on forums, with additional press releases, and in paid ads.
Read your website’s traffic statistics to see where your traffic is coming from and which pages are receiving the most hits. Use this data to increase your promotion on websites that are sending you traffic, boost the use of keywords that your stats show readers are using, and add more content like your top-rated pages.
That’s all folks, these are the easy steps to know how to create an online magazine. Now you are ready for starting an online magazine. Don’t forget to comment about how to create an online magazine.